Client: Greenpeace España
Sector: ONG, Green
Place: Barcelona – Madrid
Challenge: To create highly attractive and entertaining media that communicates the five strategic campaigns of Greenpeace Spain and to focus on transmitting the strategic lines of the action to the volunteering team at a national level.
Results:After examining extensive and dense text documents, we produced five animations drawn 100% by hand. These animations included visual accounts of the Greenpeace campaigns in both Castellano and English, and they had a maximum duration of three minutes. In these three minutes, they made a call to action that encouraged volunteers and stakeholders to participate in campaigns. Our final products had a human touch, and they made a great impact!
Methods:Animation, Visual Storytelling, Storyboarding, Hand Illustration, Stop Motion, Visual Thinking, InnoVisual