Year: 2015

Client: Unit elements, Bayer

Sector: Pharmaceutical

Place: Auditori de Barcelona

Challenge: To provide visual tools for the convention of annual closing of results for departmental directors and business unit of Bayer Spain.

Results: We transcribed documents to create a large format mural with the graphic representation at hand of more than 120 contributions around the theme “Think Big, Think Bayer” to present during the convention. In addition, we created a large-dimension visual summary with real-time drawings that represented the key ideas treated during the event.

Methods:Visual Thinking, Visual Storytelling, Graphic Recording